For the mindful, for the curious, for the earth.

The Conscious Space brings together hundreds of vendors and thousands of guests to discover new (and old) ways of becoming more mindful in their everyday lives. The Conscious Space brand mark is a thoughtful representation of abstract concepts. The use of shape and negative space is crafted to evoke ideas around circular design, sustainability, consciousness, earth and the mind. The symbolism also acts as an anchor for the extended brand iconography and design system.